Established in Japan in 1917, The YOKOHAMA Rubber Company Limited has a wealth of experience within a number of different industries which include, tyres, marine, aerospace and other industrial products and boasts an impressive global distribution network that covers all continents. 

With a focus to produce high quality products to enhance the quality of lives of people and the communities in which it operates the Japanese Premium Tyre company YOKOHAMA uses its vast know how in the world of top professional motorsports to pass on the benefits normally enjoyed by the asphalt heroes from top professional Championships to the normal passenger car users - from the track to the road.

YOKOHAMA has Motorsports within its DNA and is well known within the Motorsport family for decades having supplied the FIA World Touring Car Championship, the Macao Formula 3 Grand Prix and many other International series with its prestigious ADVAN tyres. Its commitment to Motorsport goes back in time and in addition to its high performance ADVAN products and leading technology regularly tried and tested on the track it has also diversified to offer an extensive range of premium passenger car tyres for all uses and all premium cars.  A testament of this is also the significant number of premium German cars that fit YOKOHAMA as Original Equipment.

Essentially the difference between Motorsport tyres and “normal” passenger car tyres is the function the tyres must perform.  On the one hand, Motorsport requires a high grip and a durability which has to be carefully balanced to ensure success at the extreme performances required at high level competitive racing.  On the other hand, a passenger car tyre needs to provide other aspects such as comfort, lower noise, efficient energy saving qualities and durability.  Under these essentials, there is a deep world of technical and technological breakthroughs that YOKOHAMA works on, diligently, on a daily basis on its R&D and Test Driving Centres around the world, including the Nürburgring and in the far North of Sweden. The desire to develop high quality technological advancements for all its YOKOHAMA products and the experience both on and off the track, continues to distinguish the YOKOHAMA Brand.

A regular participant at the most important car shows around the World, YOKOHAMA often presents its latest products in such venues where it highlights the new technology constantly being developed and the innovations in fuel efficiency and environmental tyres – it’s BluEarth range. In recent times, YOKOHAMA is also refocusing on a return to offer modern classic tyres as well as increasing its range of 4x4 and SUV specialist tyres through its GEOLANDAR offering. Additionally the company is also strengthening its Winter tyres - iceGUARD range, to ensure safe and confident driving in adverse weather conditions too.

Over the years YOKOHAMA continues to be nominated for many industry awards in recognition of its efforts and attainment in the field of motorsports and Ultra high performance tyres, as well as its ongoing commitment to environmental practices and energy efficiency.